Brazilian Blowout: A review

Forewarning: This is probably, by far, the girliest, non-career related post I have yet to write here. I won’t be offended if you decide to click away now. But after mentioning this on Twitter the other day, it generated quite the response so I thought I’d go into a bit more detail about it here for those who were curious.

One of the hottest beauty services right now is the Brazilian Blowout. No fellas, this is not a waxing procedure. It’s a straightening treatment for your hair that softens, smooths, and gives wash-and-go ready locks that lasts up to 12 weeks. For any girl that has even the slightest curl or frizz to their hair, a solution like this is basically a gift from the hair gods themselves.

The treatment has been making the rounds in magazines like Glamour, Teen Vogue,  and our very own MSP Mag. It’s gotten celebrity endorsements from Nicole Richie, Ashley Tisdale, and was featured in this segment on E!:

$250+, you have to wonder if it’s actually worth it. Well, one of the benefits of not having a full-time job is that I get to have two part-time jobs. And one of those happens to be in a salon where I get to try all this cool stuff for an embarrassingly low cost. So I just had to try this out when I got the chance.

Although I wear my hair straight most of the time, it’s actually quite wavy. See Exhibit A:

Au naturel

And while it looks fairly decent there, it’s usually very unpredictable, untamable, and turns into a hot mess of frizz after an hour. Being able to control how my hair will look when I walk out the door takes precedent over throwing in some gel, diffusing, and calling it a day. Instead, I usually opt to spend 20 minutes blow drying (yes, 20 minutes), followed by 10 minutes of flat ironing, and a minute or two finishing (backcombing, hair spraying, etc.). Call me crazy, but it’s my routine.

So you can imagine how appealing being able to wash and be done with my hair in just a few minutes sounds. Especially now that it’s summer when curls and humidity really hate each other.

So fast forward to me getting the treatment done. Here’s me after blow drying and minimal round brushing:

Post-blow drying hair

My initial reactions:

  • Drying time – 10 minutes!
  • Texture – It feels like my hair got a healthy drink of water. It’s super smooth and incredibly shiny.
  • Styling – As you can see, I could definitely get away with just blow drying my hair and leaving it. I flat ironed it after this was taken, but only a few sections. There is practically no curl.
  • Color – I had my hair colored just before I got the treatment done. Reds are notorious for washing out extremely fast right down your shower drain. After the first wash, I barely noticed any color washing out. The treatment pretty much locks in any pigment you put on your hair. Good news for red heads.
  • The big downfall (literally) – One thing I like about my hair is its ability to give some major volume. I’m kind of a big hair junkie. If I could, I’d have big Texas hair all the time. The treatment smooths down the cuticles of the hair shaft so much so that I felt I had about a third of the amount of hair I had before. That might be fine for some people, but I needed to do some major backcombing to feel like myself again. (Side note: if you’re on the market for a good backcombing brush, look no further).

Overall, the biggest benefit for me from the Brazilian Blowout is the cut down on drying time. Cutting it in half is pretty impressive. Also, I barely have any frizz or resemblance of an unruly mop. Would I pay full price to have this done? I probably would if I had a big trip coming up or special occasion where I didn’t want to worry about spending time on my hair.

I can see why this is generating so much buzz. It certainly worked for me. For those with even curlier hair than mine, I’d definitely recommend trying it out.

Have you gotten a Brazilian Blowout? Thinking about getting one? What did you think? Do the results outweigh the cost for you? Or do you find this excessive? Let me know!

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  • Reply
    Tweets that mention Brazilian Blowout: A review « --
    June 28, 2010 at 5:08 pm

    […] This post was mentioned on Twitter by Katie, Katie. Katie said: For those that were curious, here's my post on Brazilian Blowouts: […]

  • Reply
    Jordana Lorraine, Brazilian Blowout Specialist
    June 29, 2010 at 11:13 am

    Great post! I’m so glad you love your Brazilian Blowout, but why not mention the salon info? Like you said, you got this at a very low cost, so why not pay the stylist back with referrals?

    BTW next time, ask her to leave it off the roots 1/2″ to maintain more volume and make it easer to get that Big Texas Hair you like :)

    I’m a Brazilian Blowout Specialist in Los Angeles, and I have personally been addicted to Brazilian Blowout for almost 2 years, and done hundreds of them in the salon…people just LOVE this miracle treatment!


    • Reply
      July 27, 2012 at 8:42 am

      Hi so glad i stumbled on to this discussion, I urgently need help ! I have naturally very fine , blond hair and needed to get some treatment done as my hair felt very dry . My hair was not broken or anything but I do highlights every 6-8 wks and sometimes my hair gets ver dry ! My hairdresser suggested I do a brazilian blowout (they used CAUCAU) I had a Brazilian blowout done before at a different salon with amazing results (not sure what product they used though) and immediately agreed . I am not sure what happened this time but my hair turned out extremely frizzy , coarse to the touch, it’s breaking off and looks like dried and feels like dried out grass . I went to my “old” salon (we recently moved house and she is far away that’s why I did not go to her initially) and she was shocked at the condition of my hair ,she says it looks like my hair got burned. She had to cut of my hair that was hanging in the middle of my back to just below my ears . She did not cut off any more only because I have never had my hair short and was nervous to go even shorter , she said it was in such a bad condition nothing could save it. My question now is what do I put on my hair to make the damage less obvious and what routine should I follow to avoid causing more damage ! Before this incident I barely blow dried my hair I use to dry for few min on low setting and put my hair into a clip or pony , my hair is a short bob now (very short ) so I need to blow dry it almost daily. My hair also looks oily and unkept very quickly so I usually wash daily! I bought the CAUCAU shampoo,conditioner and mask can I still use it on my hair . Please help I don’t want to cause more damage. Thanks so much and sorry for the long mail just wanted to make sure you know all the facts.

  • Reply
    Renee Rooks
    August 29, 2010 at 12:50 am

    I hadn’t relaxed my hair in 3 years. I had the BB 6 weeks ago and regret it. Two hours after I left the salon, my hair was limp, frizzy, and would not hold the style. There was 1/2 inch of untreated hair at the scalp, giving me a “poofy” look. Two weeks afterward, there was major hair shedding. It continues to be frizzy and difficult to manage. Be careful that your hair texture is evaluated before getting the BB. I think my hair was too soft and fine for the product. It cost me $412, including the products, and the salon would not refund my money. One of my worst investments every and definitely not worth the money !

    • Reply
      August 30, 2011 at 5:16 pm

      Hi Renee, If you have not done so – I would suggest Japanese Hair Straightening with YUKO system. I’ve done it for 10 years and it’s great. I just tried Brazilian Blowout because it was half the price and I regret wasting the money on it! I should have stuck with the Yuko. It does not give you that “limp” feeling and it will hold stuff you do with a flat iron too (unlike the BB). Give it a shot. More expensive, but lasts longer with better results. Leslie

  • Reply
    kellly flat head
    September 17, 2010 at 9:59 pm

    I just got the BB, and I look much worse than I did before. Nothing like paying $400.00 to look worse. My hair is fine, and stylists should know that the BB would look terrible. I have zero volume, my hair is sticking to my scalp, my face looks 3 times as large because I have no volume in this hair.

    My hair looks awful and it looks like half the hair that I used to have. It’s limp and lifeless.

    • Reply
      September 19, 2010 at 3:10 pm

      Hi Kelly,

      I had similar concerns right after I got this done. I was just used to my hair having so much body that it took a while for me to get used to. Although after about two weeks I noticed my natural volume start to come back. I would suggest using regular shampoo and conditioner to add sulfate and “rough up” your hair cuticles more. Also, the Marilyn teasing brush I linked to in the post is a life saver for flat hair days – whether you have the Brazilian Blowout or not.

      Hopefully that helps and you can start really enjoying your blowout more!


  • Reply
    Jordana Lorraine, Brazilian Blowout Specialist
    September 18, 2010 at 2:56 am

    @Kelly I am sorry to hear that! A skilled and experienced Brazilian Blowout stylist should know how to make it work for fine hair. If you’re willing to try it again, do some good research on several local stylists to choose the one you feel most confident in. Good luck!

  • Reply
    September 30, 2010 at 5:27 pm

    i got the BB done too and while i loved the results [although i noticed my hair didn’t have as much volume either after the process] i did extensive research before i had it done. i found this really great, informative blog about the BB, including news and product info. the BB is pretty dangerous on your health. my salon had these air systems installed that are featured on this salon blog.
    check it out before you get the treatment done again. or at the very least, pass the info on to your stylists. they’re at the greatest risk everyday because of the chemicals.

  • Reply
    January 18, 2011 at 7:34 am

    I got the BB done and my hair is worst now then before the treatment. My hair was already straight but damaged from multiple surgeries and coloring. My stylist said that the treatment would eliminate frizz on my ends. Well today the weather had alot of humidity and just walking from my car to the office I look like a frizz head. My hair is worst than before. I am so disappointed in the results. If I had to do it again, I would definetly save my money and my time.

  • Reply
    Jordana Lorraine, Brazilian Blowout Specialist
    January 19, 2011 at 11:22 am

    @Beth I am very sorry to hear that. The Brazilian Blowout, of done correctly, should recondition hair, leaving it softer, shinier, stronger and without frizz. Please do consider having it done again, but research your stylist carefully (training, experience, check out their reviews online.) And…don’t go for a “good deal” from someone who just learned how to do it. These coupons are everywhere but this is something you want to have done by a skilled expert.

  • Reply
    April 2, 2011 at 3:27 pm

    I had the Brazilian Blowout and it was the best thing I’ve ever done. It has cut down half the drying and styling time. I love it! I do have coarse, kinky and thick hair. Don’t know how it would work if you had anything different.

    • Reply
      April 2, 2011 at 3:47 pm

      Glad to hear you had a good experience, Jane! Perfect timing to get it done with spring/summer right around the corner :)

  • Reply
    Jordana Lorraine, Brazilian Blowout Specialist
    April 6, 2011 at 9:55 am

    @Jane I am glad to hear you love your hair! Thick, coarse, kinky/curly hair is one of the toughest types so imagine the potential for results on someone with softer hair. You might also want to consider doing your Stylist a favor by naming her and her salon/city here so others can find her. As seen in some of the comments above, some people have had bad experiences and need to find someone better suited for them, for the next time :)

    I cannot stress enough, how important it is to find the right Stylist to do this for you.

  • Reply
    April 9, 2011 at 9:45 am

    My hair texture has changed significantly over the years. Used to have tons of hair, medium strands, very curly. Air dried curls were shiny and pretty as long as I had a good cut. I did blow it out and it of course reacted to humidty but pan to today. Much less hair, frizzy curly, finer strands and very porous. Air drying is no longer an option – the curls are no longer pretty without help. Hello cotton candy the minute there is a speck of humidty whether styled curly or straight. I got my first Brazilian Blowout four months ago. My hair was super shiny, felt super healthy for the first time in years, but was literally pasted to my head and stick straight (for the first time in my life my hair would literally not hold a curl). I washed with a sulfate shampoo for the first two weeks to get out of the pasty zone. Tried to concentrate on the roots not the entire head of hair and it was much improved. The next 3 months were shiny good but for a few weeks a bit too straight for me. As a result, on this round I decided to give Global Keratin a try. I knew I was in for an inconvenient 72 hrs (BB is sooo much better with the wash and go), but I was prepared to deal if the results were similar but yielded a little more body. I wash it out tomorrow, but I already have the feeling I am going to not use this again. BB shine is extraordinary, GK appears to be much more subdued. And since I have had to iron my hair several times in the last two days to bring it back to straight, I’m wondering if it will be too weak. I am already planning for the next round. I know, BB zero is available now but have not read great things. Is there a product out there like BB, but just a little less intense, or should I just gear myself up for a future of post treatment paste?

  • Reply
    April 28, 2011 at 1:46 pm

    I am 57 years old and used to have thick, curly, frizzy hair. Now, it’s getting so thin, especially around the top and sides. After blowdrying I use large electric rollers but I still can’t get the volume on the top anymore but do get a lot of volume in the back and sides. Unfortunately, it’s still frizzy and curly. I would love to get the BB zero, but I’m so afraid of 1) losing more hair, and 2) not having any body or volume. Is there anything out there that I can have done that will remove all frizz but keep whatever body or volume I have? I’m going on vacation this summer to the tropics and I’m already dreading my hair.

  • Reply
    Jordana Lorraine, Brazilian Blowout Specialist
    April 28, 2011 at 1:51 pm

    @Mary Brazilian Blowout Zero sounds like the perfect solution for you! Also, BB now makes a root lifter spray that is very helpful with promoting volume on top, so you might want to pick that up when you go :)

  • Reply
    Rebeckah Dahl
    June 25, 2011 at 11:58 am

    if you want to keep body but have frizz free straighter hair try the Perfection SmoothOut or try the Keratin no damage no frizz and its not stick straight it lasts for weeks you can also color your hair right after the service is done look it up on the Pravana website it is awesome. btw i work in a salon so i have seen all of them done the brazilian is not safe!

  • Reply
    August 30, 2011 at 5:12 pm

    I have had the Japanese Hair Straightening (Yuko) done for 10 years. Always great results. I do it once per year (at which time I usually have about 4 inches of wavy regrowth). I pay $350 for this. I decided to try the Brazilian Blowout because it was on special for $150. BIG MISTAKE. It DID NOT make my hair as straight as the Japanese Hair Straightening (Yuko). It absolutely did NOTHING to straighten the waves on the regrowth hair. It seem to put a film or coat of something on my hair that renders it limp, lifeless, and unable to hold anything that I do with my flat iron. NEVER AGAIN. It was a big waste of money. The only thing good about it is that my hair dries fast (but it does that with the Yuko as well). I should have used that $150 toward the $350 cost of the Yuko. Live and Learn.

  • Reply
    Jordana Lorraine, Keratin Treatment Specialist
    August 31, 2011 at 12:43 pm

    @Leslie I’m sorry if you were misinformed, but Brazilian Blowout was never intended to replace or compete with permanent hair straightening such as Yuko System. It was never advertised as a straightener, and we are taught in our training classes (those who step up for live training instead of just watching a how-to video) what it will di for different hair types. Lastly, when considering a change you might do better to visit an experienced Specialist rather than a newbie or slow/low-end salon that is offering something very popular at half the price.

  • Reply
    October 17, 2011 at 5:29 pm

    seriously, do it! you guys would not believe what my hair was like before – it was so so so curly and frizzy in random places – i hate it so much i have been blow drying and straightening my hair EVERY SINGLE DAY for years. my hair was fried, covered in split ends, and refused to grow.
    i’m on my fourth brazillian blowout and my hair is amazing. no, its not perfect – its defintly wavier in the back than the front, but its amazing. i wake up, shower, brush my hair and i’m done, thats all i have to do. DO IT

  • Reply
    Vivien Page (@VivienPage)
    May 11, 2012 at 2:45 pm

    Thanks for sharing! I’m particularly fond of Cocoa Keratin System, it’s a Brazilian keratin treatment that comes with the pre-treatment shampoo, smoothing treatment and daily shampoo and conditioner. I like it because the treatment lasts up to 5 months and its very safe on my hair, giving it nutrients, moisture and smoothing it down. The protein and argan oil help immensely and strengthen my hair while making ir super shiny. I recommend it :)

  • Reply
    September 19, 2012 at 1:37 pm

    NEGLIGENT money hungry no ethics company … this is EXACTLY what this company represents. Do NOT compromise your HEALTH, and be BLINDED by all there BS! YES, NO REFUNDS ON ANY PRODUCTS, so you are out of luck, if you are unsatisfied. Shady deals behind closed doors. NOT WORTH YOUR $$$$$. I would suggest Pravana.

  • Reply
    February 8, 2013 at 8:34 pm

    I have super puffy coarse and frizzy hair like you wouldn’t even imagine. It’s also thick and very wavy. When I straighten it it just poofs up and sticks out all frizzy looking and I look like a lion it’s ridiculous. I know this sounds gross but my hair looks like pubic hair, honestly. Each strand is kinky looking and sticks up and feels like a plastic string its horrible. My whole life I’ve been struggling with my hair (I’m going on 20 years old) and all throughout my school years I’ve been named “the girl with the poofy/frizzy hair”. Ive tried expensive salon products like Paul Mitchell and Chi and I’ve done straightening perms, and tried fancy straightening irons but nothing works. I DON’T KNOW WHAT TO DO ANYMORE!!!! BB is my last resort i think. I’ve read both good and bad reviews on the BB but the bad reviews I’ve read are usually from people who had it done on their fine hair and my hair is FAR from fine. Will it work based on how I described my hair?

    • Reply
      March 1, 2013 at 7:51 pm

      did you do it? Do you like it?

    • Reply
      April 15, 2013 at 10:44 pm

      Hi RA,

      It’s been a couple years since I’ve had this service, but I have a friend who has similar hair to what you described. She gets the Brazilian Blowout done every 6 months or so. It’s important to realize this won’t make your hair straight – especially if you have very thick, curly hair. But it will eliminate frizz, cut down on drying time and add shine. You’ll probably find it’s much easier to blow dry and flat iron your hair. Hope that helps!

  • Reply
    February 9, 2013 at 7:15 pm

    My brazilian blowout, color and cut was $675.00 and my hair is now a complete frizzy mess ONE WEEK after treatment. I used only the shampoo and conditioner they sold me that was for brazilian blowouts and NO other product touched my hair. So, I went from long naturally curly hair to a medium frizzy uncontrollable bob. I’m disgusted.

    • Reply
      February 9, 2013 at 8:16 pm

      That’s a lot of $$$$ for ONE WEEK of no frizz.

  • Reply
    March 1, 2013 at 7:47 pm

    I am going to get my 3rd BB done next week. It lasts me 9 months for some unknown reason. I have fine hair but it’s still frizzy and poofy. It is kinky curly and shrinks up and starts to frizz just washing dishes. I had the original BB formula applied, and I too have had bone straight hair that sticks to my head. I am used to big hair, so this sucked. I couldn’t put a ponytail in it or a barette, because they all slid out. It won’t hold a curl. It’s kind of boring. So this time I ordered the BB Volume shampoo & conditioner on ebay, instead of the original formula, and I am hoping this will help the flatness. My hair is like 6 inches longer with the BB, and wash & go hair is awesome!!! I have before and after pictures if anyone wants to see them.

    • Reply
      April 8, 2013 at 5:24 pm

      Yes I would like to see before and after pics if you don’t mind.

  • Reply
    February 23, 2014 at 1:43 pm

    Hi, I just happened to go thru this blog, and I have a concern and hope you can help. I recently got a BB done from a salon here in UAE. The first few days my hair felt great, but of late I have noticed it’s becoming very greasy by the next day and that to, to such an extent that ppl ask if I oiled my hair. I was given the BB Acai products-shampoo, masque and serum to use and to follow that up with blast drying my hair. I have been doing that. Just would like to know if there’s anyway that I can make my hair not greasy by skipping any of the product. Also, is it necessary to blast dry hair or is natural air drying advisable? Would really help if I got some advice on this.

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