When I think of Dr. Seuss, things like Whoville, the Cat in the Hat, and green eggs and ham typically come to mind. Not tulle, charmeuse, and taffeta. But that was the inspiration for Minneapolis designer Joy Teiken and her Joynoelle Spring 2011 line.
I was lucky enough to attend one of her two sold out shows held last night at a very trendy loft space in International Market Square. As my second MNfashion Week event, this show was wildly different from last weekend’s Envision. The attendee list capped at 75, which made for a very intimate setting and allowed for a close look at the clothes.
Before the show started, everyone received a complimentary Joytini (cute), appetizers from CRAVE (my friend Mici and I were loving the chicken skewer thingers), and a swag bag stuffed with goodies (hello Fashion Tape and SKYY Raspberry Vodka).
With a children’s book theme like Dr. Seuss, I was eager to see how this would translate into the collection. The loft was decorated with Seuss props and signage setting the stage for a character-like show.
As the show was underway, you could definitely see the Seuss connection through the colors, structuring, and detailing of the pieces. The top hats on some of the models certainly helped with that. Yet, the pieces didn’t venture too far into a weird or cooky territory as you often find in Seuss illustrations. The collection was whimsical and wearable at the same time.
Here are a few shots I took of the show:
This look was part of the “Put Me in the Zoo” group. I’m digging the pleather knickers.
This was the first look to get cheers and applause from the audience. And rightfully so. This dress is adorable. And I liked it even more after I read the print out everyone received describing each look. This pattern was actually inspired by Seuss’ shading technique used on the Cat in the Hat. I thought that was so clever.
Another shading technique patterned jacket.
These polka dot tulle pants were part of the “Scrambled Egg Supper” group.
I’m so glad I braved the monsoon-like weather last night and made it to this show. I loved the smaller setting and thought Joynoelle presented a really beautiful collection.
What did you think of the looks? The Dr. Seuss theme? Tell me!