I recently came across this article from Esquire titled, “Why Can’t Americans Learn to Love the Hat?” The writer talks about how appreciation for the hat from men and women in this country has declined since the 50s and 60s due to a handful of possible theories: Americans put more emphasis on hairstyles now. Cabs and cars are less accommodating to the extra needed room for a cap. Or – gasp! – Americans just aren’t classy enough to rock a hand-made, carefully constructed hat anymore. We’ve let ourselves go.
But that last theory has a point. There is something about a well-made hat that makes everything about a person look more polished, elegant and purposeful. Those are all words that don’t really fit the stereotypical adjectives of style in the U.S. And perhaps even more so in the Midwest (damn you, Anna Wintour).
So, are Minnesotans classy enough for hats? I say yes. Sure, hats are practical in these parts but Minnesotans have the style to pull them off. The market we have here is proof of that with the many local boutiques, designers, galleries, specialty stores and, oh, just the largest mall in the country. Shopping, style and design are important to us in Minnesota.
Which is why I think we should start embracing this timeless accessory more. Because there’s nothing like a great hat to pull an ensemble together and tell the world, “I give a shit about how I look.” And not in a pretentious sort of way. They show effort and intention. Hats don’t have to be just for the hipsters or your next Kentucky Derby party — just squash that notion right now. Hats are for everyone.
Fortunately for us Minneapolites, we have some great options for finding your next hat. One of which could be considered my new favorite neighborhood shop: Goorin Bros. hat shop in Uptown.
I made a visit last weekend with my friend Sophie to check out the space and peruse the new “Last Originals” collection I had heard about.
If you’re new to the world of hats, I would say Goorin Bros. is a great place to get a start. Mostly because their walls are stocked full with tons of styles, colors and sizes. The space is cool and old-timey with walls covered in floppy hats, straw hats, fedoras, fascinators, trapper hats, ball caps, stocking caps, flatcaps…you get the idea!
Check out some of the photos Sophie snapped while we shopped below. And get inspired to take that extra step in making a statement about yourself without saying a word. Hats off to that! (Sorry, had to.)
Sophie and I cheesin’ in the County Line hat complete with glasses of prosecco. This hat is adorable and, as you can see, comes in black and berry. Soph is the proud new owner of the County Line.
Add a little something-something with a feather!
I walked out with the Old Gulph which I am pretty excited about. I feel like I’m channeling Pharrell a little bit here but I swear this style isn’t nearly as tall as his. I am pro-Pharrell’s Hat, by the way.
Whoever is responsible to the decor and styling of the Goorin Bros. shop has done an excellent job. This Underwood typewriter caught my eye immediately because it’s cool-looking and also reminds me of Frank Underwood. Here’s a “House of Cards” fun fact: if you’ve seen the first episode of season 2 on Netflix you might remember Frank sporting a hat in one of the CRAZIEST scenes of the series. Guess where that hat is from? Yep, Goorin Bros.! Click here for a photo.
Goorin Bros. hat shop is located at 2906 Hennepin Ave. S., Minneapolis, MN 55408 (directly next to the Uptown Theater).
Thanks to Rachel, Apryl and the rest of the team for a fantastic shopping experience!
And if you need some hat-styling inspiration, check out my Pinterest board.